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Unleashing Creativity: A Conversation with a Bold & Innovative Entrepreneur

Jewellery has always been an essential part of human culture – representing personal style and status. In recent years, we have witnessed a significant increase in female jewellery designers who are challenging the traditional norms and pushing the boundaries of creativity.

One such trailblazing women entrepreneur and jewellery designer who has made a name for herself in the industry with her bold and innovative creations is Maya Verma, the Co-founder, Chief Brand and Product Officer, Joker & Witch and Teejh.

In an exclusive interview with her, we discuss more about her inspirations, the creativity process, and how she navigates the challenges of being a pioneering woman in the world of entrepreneurship.

Maya Varma

Walk us through your journey as an Accessory Designer?

I am an Accessory designer from NIFT, New Delhi and a true jewellery junkie at heart. Over the years, I have worked with brands like Swarovski, Rajesh Pratap Singh, Hidesign, Holii and across Design, Retail & Ecommerce before I met my better half, Satish and decided to take the plunge into the world of entrepreneurship!

What encouraged you to venture into this industry?

My obsession with jewellery began as a kid when I would make jewellery out of broken beads, stones and discarded cardboard. Over time, jewellery to me was not just a piece of adornment but rather an important element of self-expression. I firmly believe that every day, every mood deserves a jewellery of its own. So, I enjoy being ahead of time in terms of designs and presenting them to the customers in a relatable manner.

Tell us more about your role at Joker & Witch and Teejh.

With over 12 years of cross functional experience across Category management, Product Design & Development, Retail planning, Brand marketing & Creatives, and Buying & Merchandising, I am utilizing my expertise as the Brand and Product custodian for Joker & Witch and Teejh.

I am a keen observer and a creative thinker, so in my opinion, I believe that I am the heart behind the brand and Satish is the brain!

What makes Joker & Witch and Teejh a notch higher than the rest?

Joker and Witch is a new-age watch and jewellery brand for millennials and Gen Zs – offering minimal, unique and trend-setting global styles at affordable prices. We believe that accessories have the power to transform both your outfit and your outlook. They are the tiny details that have the ability to accentuate and differentiate every individual’s style. Your style may be subtle, blaringly obvious, or somewhere in between, but we promise to help you find your fabulous every single day. We offer distinctive watch and jewellery designs with an international appeal and superior aesthetics that integrate seamlessly into any contemporary wardrobe.

Whereas Teejh is a celebration of womanhood and its stunning avatars, beautifully expressed through exquisite pieces of Festive and Occasion wear jewelry and elegant sarees! Each piece has a story rooted in simplicity, elegance and love for good craftsmanship. Our Designs are traditional with a modern touch, affordable, wearable & relatable to the New Age woman who inspires us every day. Teejh encourages women to identify themselves in the boldest and most beautiful way!

One final message for all our readers.

As a women entrepreneur, I want to inspire and encourage all the women out there who dream of starting their own businesses. You have the power, the passion, and the drive to make your vision a reality. Be bold, be creative, and never let anyone dull your sparkle!

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