In a dazzling event that brought together Bollywood glamour and high-end fashion, the Indian menswear brand TASVA, born out of the creative partnership between renowned designer Tarun Tahiliani and Aditya Birla Fashion, recently unveiled its much-anticipated ‘Festive & Wedding AW 23 Collection.’
The exclusive launch took place at the TASVA store, nestled in the heart of Sector 17, Chandigarh, and was graced by the presence of none other than the charismatic Bollywood actor, Aparshakti Khurana. This sartorial extravaganza was also attended by Rajat Sawhney, Franchisee Partner of TASVA Chandigarh.
A Celebration of Tradition and Modernity
TASVA’s ‘Festive & Wedding AW 23 Collection’ is a captivating fusion of traditional aesthetics and contemporary design, mirroring the distinctive style of Tarun Tahiliani. Drawing inspiration from India’s rich cultural heritage, the collection showcases a myriad of architectural, floral, and fauna motifs. Each garment is a masterpiece, adorned with intricate Resham, Aari, and Dori embroidery, meticulously enhanced with Zardozi threads, pearls, and French knots.
After unveiling the collection, the charming Aparshakti Khurana expressed his awe and pleasure, stating, “I’m truly in awe of this collection, and it was a sheer pleasure to unveil this unique line. I also had the privilege of creating some engaging video content related to these exceptional ensembles for men. TASVA has undoubtedly filled a void, not only in the tricity but across the region, by offering an exquisite range of traditional festive and wedding wear for men. Grooms will now find the task of shopping for their D-day attire much more enjoyable.”
A Destination for Discerning Men
Rajat Sawhney, Franchisee Partner of TASVA Chandigarh, shared his thoughts on this remarkable occasion, saying, “We are delighted to have collaborated with TASVA to bring this exclusive menswear haven to Chandigarh. Our store offers a multitude of options for men seeking traditional designer wear, all under one roof. As we dive headfirst into the festive and wedding season, men will be absolutely spoilt for choice with the ‘Festive & Wedding AW 23 Collection.'”
The Essence of Comfort and Style
This bespoke collection encapsulates Tarun Tahiliani’s vision of ‘India Global,’ skillfully marrying traditional craftsmanship with contemporary sensibilities. It is designed to redefine the Modern Indian Man, offering not only style but also unparalleled comfort. The garments are tailored with luxurious silk blends, skin-friendly cotton-viscose, and woven jacquards, providing wearers with freedom of movement and a sense of ease.
The collection features a diverse range of garments, including breezy kurta sets, impeccably tailored sherwanis, achkans, and versatile Indo-western ensembles. The sherwanis, a highlight of the collection, effortlessly blend classic silhouettes with contemporary fusion styles, such as the angrakha.
A Beacon of Men’s Fashion
TASVA Chandigarh has swiftly become a focal point not only for the tricity but for the entire region. Situated in Sector 17, a renowned and iconic marketplace in North India, TASVA attracts connoisseurs of impeccable men’s fashion, including patrons from Himachal and Punjab. This destination store has firmly established itself as the go-to place for those who seek to make a stylish statement during the festive and wedding season.
TASVA’s ‘Festive & Wedding AW 23 Collection’ is not just a collection of clothing: it’s a reflection of a rich tradition, timeless elegance, and a celebration of the modern Indian man. With Bollywood star Aparshakti Khurana as the face of this launch, the collection is set to make waves in the world of men’s fashion, offering discerning gentlemen a taste of luxury, style, and cultural heritage all in one!